What does it mean to be creative, to use your imagination to its fullest potential, and how can one harness their personal creative muse in order to function successfully in the everyday world? The answers to these questions have been the professional mission of Tina Seelig, who has taught creativity to the best and brightest students and to business leaders around the world. inGenius: A Crash Course on Creativity offers a revolutionary new model to inspire creativity—the Innovation Engine—which explains how creativity is generated on the inside and how it is influenced by the outside world. With inGenius Seelig expertly decodes creativity, revealing an approach that your students can use to enhance their own creative genius.
Praise for inGenius:
“Tina Seelig has written a provocative field guide to twenty-first century creativity, with her energy and enthusiasm bursting through on every page. We all could use a little extra spark of creativity, and this book helps show the way.”—Tom Kelley, general manager of IDEO and author of The Art of Innovation